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Clarity at moments of inflection.
Forma is a strategy and design firm working with leadership teams in hospitality, technology, and consumer-facing businesses. We work with organizations when ambition, complexity, or change outpaces existing systems.
We help teams clarify where value is being created, lost, or left on the table — and redesign how the business actually works.
The work is analytical and creative. The output is judgment — delivered through clear decisions that shape what gets built, bought, scaled, or stopped.
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